A story has the power to take us on an emotional journey, to move us to tears. Our heart connects, the passion shines through, vision comes to life. We all resonate with a well told story. A story paints a picture, it communicates purpose, it grab’s peoples attention. A story helps people make sense of information, it can simplify complex topics, motivate teams, persuade people, or start a movement!
Carmine Gallo shares dozens of examples of great story tellers that have influenced change, started movements and built successful companies - from Apple to Starbucks, Churchill to Malala Yousafzai, both famous people and ordinary people, who have inspired and brought about change through the power of story. As he shares these stories, Gallo breaks down what makes the stories connect with people, what the key tools are to sharing a good story and how you too can learn to be a successful story teller. Add this book to your reading list and learn the simple yet powerful techniques for connecting with people’s hearts through story.
The one key message of this book - ‘story is king!’
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